Hard Rock Cafe Launches 'Meat Free Monday' Menu

Hard Rock Cafe Launches 'Meat Free Monday' Menu

Hard Rock International today confirmed plans to introduce a
special 'Meat Free Monday' menu at its world-famous Hard Rock Cafe in
London, in honour of the 'Meat Free Monday' charity campaign that rock
legend Paul McCartney launched last year. The menu will be offered in
addition to the regular a la carte menu featuring classic favourites.

Beginning 7 June and continuing every Monday throughout 2010 at
Hard Rock Cafe London, patrons to the legendary restaurant will be
able to experience a, three-course 'Meat Free Monday' vegetarian meal
from the main Hard Rock Cafe menu. Highlights include the Linda
McCartney Vegetarian Burger new to the Hard Rock Cafe menu for 2010.
Other items include a Wild Mushroom Soup, Grilled Eggplant Lasagne and
a selection of healthier option drinks.

'Meat Free Monday' is a campaign that seeks to highlight the link
between meat consumption/production and climate change, and to
encourage people to meaningfully reduce their greenhouse gas emissions
by having at least one meat-free day every week. Continuing Hard
Rock's dedication to 'Save The Planet' ; the motto that is clearly
displayed above the main entrance of Hard Rock Cafe London; 'Meat Free
Monday' is one of many ways that Hard Rock works to champion
environmental and philanthropic causes.

Launched by Paul, Stella and Mary McCartney in June 2009 and
supported by Linda McCartney Foods, this 'Meat Free Monday' menu at
Hard Rock Cafe London coincides with Paul McCartney's UK tour and
headlining appearance at the Hard Rock Calling 2010 concert festival
in London's Hyde Park on 27 June.

Paul McCartney commented, "I think many of us feel helpless in
the face of environmental challenges, and it can be hard to know how
to sort through the advice about what we can do to make a meaningful
contribution to a cleaner, more sustainable, healthier world."

 

 

Having one designated meat free day a week is actually a meaningful
change that everyone can make, that goes to the heart of several
important political, environmental and ethical issues all at once. For
instance it not only addresses pollution, but better health, the
ethical treatment of animals, global hunger and community and
political activism.”

Rita Gilligan, Cultural Attache and original Hard Rock waitress
also said, "When the Hard Rock first opened its doors in 1971 we
were a unique family restaurant and I was serving burgers, fries and
milkshakes. It wasn't until The Beatles and Linda McCartney started
coming in that we embraced vegetarianism and introduced the Veggie
Burger! Almost 40 years on our customers needs are so varied and
discerning and I'm so pleased we're able to now introduce Meat Free
Mondays. I know Linda would be proud that her legacy lives on!"

"Since our founding in 1971, Hard Rock has been known for
delicious fare, commitment to music and dedication to philanthropy,
and 'Meat Free Mondays' is the perfect combination of these attributes
that have made our brand famous," adds Marc Carey, European
Regional Sales & Marketing Manager, Hard Rock International.
"We're also extremely proud to partner with our Hard Rock Calling
2010 headliner Paul McCartney and show support for his charity!"

Paul McCartney will be closing the final day of Hard Rock Calling,
the three-day festival that takes place in Hyde Park from 25-27 June.
Other artists just announced for that day include Crosby, Stills &
Nash, Crowded House and Elvis Costello. Tickets are on sale at
www.hardrockcalling.co.uk. Hard Rock International today confirmed
plans to introduce a special 'Meat Free Monday' menu at its
world-famous Hard Rock Cafe in London, in honour of the 'Meat Free
Monday' charity campaign that rock legend Paul McCartney launched last
year. The menu will be offered in addition to the regular a la carte
menu featuring classic favourites.

Beginning 7 June and continuing every Monday throughout 2010 at
Hard Rock Cafe London, patrons to the legendary restaurant will be
able to experience a, three-course 'Meat Free Monday' vegetarian meal
from the main Hard Rock Cafe menu. Highlights include the Linda
McCartney Vegetarian Burger new to the Hard Rock Cafe menu for 2010.
Other items include a Wild Mushroom Soup, Grilled Eggplant Lasagne and
a selection of healthier option drinks.

'Meat Free Monday' is a campaign that seeks to highlight the link
between meat consumption/production and climate change, and to
encourage people to meaningfully reduce their greenhouse gas emissions
by having at least one meat-free day every week. Continuing Hard
Rock's dedication to 'Save The Planet' the motto that is clearly
displayed above the main entrance of Hard Rock Cafe London, 'Meat Free
Monday' is one of many ways that Hard Rock works to champion
environmental and philanthropic causes.

Launched by Paul, Stella and Mary McCartney in June 2009 and
supported by Linda McCartney Foods, this 'Meat Free Monday' menu at
Hard Rock Cafe London coincides with Paul McCartney's UK tour and
headlining appearance at the Hard Rock Calling 2010 concert festival
in London's Hyde Park on 27 June.

Paul McCartney commented, "I think many of us feel helpless in
the face of environmental challenges, and it can be hard to know how
to sort through the advice about what we can do to make a meaningful
contribution to a cleaner, more sustainable, healthier world."

 

 

"Having one designated meat free day a week is actually a
meaningful change that everyone can make, that goes to the heart of
several important political, environmental and ethical issues all at
once. For instance it not only addresses pollution, but better health,
the ethical treatment of animals, global hunger and community and
political activism."

Rita Gilligan, Cultural Attache and original Hard Rock waitress
also said, "When the Hard Rock first opened its doors in 1971 we
were a unique family restaurant and I was serving burgers, fries and
milkshakes. It wasn't until The Beatles and Linda McCartney started
coming in that we embraced vegetarianism and introduced the Veggie
Burger! Almost 40 years on our customers needs are so varied and
discerning and I'm so pleased we're able to now introduce Meat Free
Mondays. I know Linda would be proud that her legacy lives on!"

"Since our founding in 1971, Hard Rock has been known for
delicious fare, commitment to music and dedication to philanthropy,
and 'Meat Free Mondays' is the perfect combination of these attributes
that have made our brand famous" adds Marc Carey, European
Regional Sales & Marketing Manager, Hard Rock International.
"We're also extremely proud to partner with our Hard Rock Calling
2010 headliner Paul McCartney and show support for his charity!"

Paul McCartney will be closing the final day of Hard Rock Calling,
the three-day festival that takes place in Hyde Park from 25-27 June.
Other artists just announced for that day include Crosby, Stills &
Nash, Crowded House and Elvis Costello. Tickets are on sale at www.hardrockcalling.co.uk.

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