Linda McCartney Foods Launches The Winning Dish…

Linda McCartney Foods Launches The Winning Dish…

LINDA McCARTNEY FOODS LAUNCHES THE WINNING DISH - MUSHROOM &
ALE PIE - FOLLOWING SEARCH FOR THE UK’S TASTIEST MEAT-FREE DISH

Following the hugely successful ‘Search for the UK’s
Tastiest Meat-Free Dish’, Linda McCartney Foods is delighted to
announce the launch of the new Mushroom & Ale Pie which will be
exclusively available in Sainsbury’s nationwide from 7th August 2011.

Winner Kate Ford said “This competition has been a fantastic
journey and I have enjoyed following the development of my recipe,
from creating the dish to following its progress into stores across
the country. I hope the ‘Mushroom & Ale Pie’ will
serve as another delicious meat-free alternative and I can’t
wait to see it hits shelves this August!”

The new Linda McCartney Mushroom & Ale Pie follows in the
success of the UK’s no. 1 selling Vegetarian Sausage* and other
family favourites. The pie is a welcome addition to the already
established range of the Linda McCartney meat-free products available
and will be vegan friendly. High in protein and cooked in a delicious
flaky puff pastry with a mouth-watering filling of mushrooms, lentils,
onions and with a tasty hint of ale, this winner will sure become a
new family favourite.

Paul said “It has been a fantastic experience to launch this
competition and see food fans all over the country submit their best
recipes. Trying the meat-free way of life is both tasty,
environmentally friendly and we are delighted with the huge response
that we have received through entries. Kate’s ‘Mushroom
& Ale Pie’ is a worthy winner and includes all the values
Linda cherished – hearty, home-cooked and meat-free. I
can’t wait to try it myself!”

Linda McCartney Foods launched its search for the ‘UK’s
Tastiest Meat Free Dish’ in November 2010, calling for all
budding chefs to submit their tastiest vegetarian recipes. By January
2011, hundreds of entries had been received and the judging panel
hosted by Mary McCartney and including renowned chef Aldo Zilli,
Celebrity Masterchef winner Liz McClarnon, Green & Black’s
co-founder Josephine Fairley, Vegetarian Society’s Alex Connell
and Sainsbury’s category buyer Alison Atkin met in February to
taste the shortlist and selected three finalists. The Linda McCartney
Foods team later visited the three finalists’ hometowns to
create a mini-documentary of each finalist cooking their dish, which
aired during ITV’s This Morning between 4th–11th April 2011.

Kate was chosen through the public’s online votes on
www.itv.com/linda from 4th-7th April receiving over 40 per cent** of
the votes. Participating voters also had the chance to win a Baumatic
microwave oven***. Kate’s dish has served as the inspiration for
the new Linda McCartney Foods product that will hit shelves alongside
the current range in Sainsbury’s nationwide this August.

Linda McCartney Foods continue to inspire countless people to adopt
a more wholesome and environmentally aware lifestyle and is committed
to continuously create innovative and tasty meat free options for both
vegetarians and non-vegetarians. While you wait for the winner’s
dish to hit shelves across the UK, discover the brand new special
edition products featuring vegetarian Italian sausages and Peri Peri
burgers alongside the Cheese & Red Onion and Sundried Tomato
Escalopes on www.lindamccartneyfoods.co.uk

The Linda McCartney range is available from Sainsbury’s,
ASDA, Tesco, Morrison’s, Holland & Barratt, plus independent
retailers nationwide. www.lindamccartneyfoods.co.uk

* Source: IRI Value Sales 52 w/e 22nd January 2011 ** Calculation:
Kate Ford received 40.4 per cent. Runner-up Susan Edwards from
Shropshire received 32.1 per cent of the votes and third finalist
Robert Stordy from Derbyshire received 27.5 per cent. **** Baumatic
provide a selection of five microwave ovens

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