Paul Attends The Beatles Rock Band Launch

Paul Attends The Beatles Rock Band Launch

Sir Paul McCartney, Ringo Starr, along with Yoko Ono Lennon and
Olivia Harrison Come Together for World Premiere of The Beatles: Rock Band

Unique Experiential Journey Through The Beatles' Career, to Feature
Introduction of Three-Part Vocal Harmonies, 45 Songs On-Disc and
Reveal of First Downloadable Album, Abbey Road All You Need Is Love To
Be Released Exclusively as Downloadable Song Through Xbox LIVE on
9/9/09 with Charity Proceeds to Benefit Doctors Without Borders New
York June 1, 2009 Original band members Sir Paul McCartney and Ringo
Starr, along with Yoko Ono Lennon and Olivia Harrison, came together
today to kick off the 2009 E3 Media amp; Business Summit with the
world premiere of The Beatles: Rock Band.

The first-of-its-kind music-based video game offers a revolutionary
tour of The Beatles' music, career, and legacy. Presented by Apple
Corps, Ltd., and MTV Games‚ Harmonix Music Systems, a part of
Viacom’s MTV Networks (NYSE: VIA, VIA.B), The Beatles: Rock Band
will be released worldwide on 9/9/09, as will the release of the
entire, original, digitally re-mastered Beatles CD catalogue.

Unveiled at Microsoft’s E3 press conference, the game
represents the first time fans will be able to experience The
Beatles‚ musical career for themselves. From the early touring
days in 1963 Liverpool to the immortal, final performance on the Apple
Corps rooftop, fans can follow in the band’s footsteps as they
traverse the globe during the height of Beatlemania. Adding to the
experience is the introduction of three-part vocal harmonies to game
play, allowing gamers to revel in the unparalleled vocal
styling’s of the Fab Four.

Beatles fans will also be thrilled to hear previously unreleased
authentic voice recordings from John, Paul, George and Ringo chatting
between takes during studio sessions recorded at Abbey Road more than
four decades ago. Of The Beatles‚ epic catalogue, 45 songs will
be available on-disc. Giles Martin, co-producer of The Beatles
innovative LOVE album project and Music Supervisor / Creative Producer
for The Beatles: Rock Band, unveiled the first ten songs that will be
available on the game-disc: I Saw Her Standing There, I Want To Hold
Your Hand, I Feel Fine, Taxman, Day Tripper, Back In The USSR, I Am
The Walrus, Octopus’s Garden, Here Comes The Sun and Get Back.
Additional songs will be announced at a later date. Along with these
45 songs, the entire Abbey Road album will be available for future
download purchase, as will additional music from The Beatles‚ catalogue.

It was also announced today that ‘All You Need Is Love’
will be released exclusively on Xbox 360¬video game and
entertainment system from Microsoft as a downloadable song for The
Beatles: Rock Band through Xbox LIVE on September 9, 2009 with all
Apple Corps Ltd, MTV Games and Microsoft proceeds benefitting Doctors
Without Borders/Medicines Sans Frontiers (MSF). Sir Paul McCartney and
Ringo Starr, along with Yoko Ono Lennon and Olivia Harrison,
personally selected the international emergency medical humanitarian
organization created by doctors and journalists in France in 1971 as
the beneficiary of the proceeds from the sales of All You Need Is
Love‚ for The Beatles: Rock Band. Doctors Without Borders
provides aid in more than 60 countries to people whose survival is
threatened by violence, neglect, or catastrophe, primarily due to
armed conflict, epidemics, malnutrition, exclusion from health care,
or natural disasters.

The organization is committed to bringing quality medical care to
people caught in crisis regardless of race, religion, or political
affiliation. The Beatles: Rock Band story mode will take fans on an
interactive, experiential journey through The Beatles career. Along
the way, venues, set lists, clothing and instruments will replicate
the band’s rise to fame, represented in The Beatles' touring
period from 1963 to1966 and their studio days from 1966 to 1969. The
game begins during the band‚s earliest days at The Cavern Club
in Liverpool, England. Gamers will then travel across the Atlantic to
experience the band‚s unforgettable 1964 performance on The Ed
Sullivan Show, the sold-out concert at New York’s Shea Stadium
in 1965, and conclude at The Beatles‚ memorable concert at
Budokan in Tokyo, Japan in 1966.

The Beatles‚ studio years will come to life in legendary
Studio 2 at Abbey Road Studios. Highlighting the studio years are
inspired artistic visual expressions known as Dreamscapes, intended to
transport players to imaginative environments that capture the essence
of The Beatles‚ genre-busting musical and fashion
transformations during their later years. The game follows The Beatles
to 1969 where story mode culminates with their final performance on
the rooftop of the Apple Corps Headquarters. The Beatles: Rock Band
will be displayed during the 2009 E3 Media & Business Summit in
the MTV Games booth in the South Hall # 2023. As previously announced,
The Beatles: Rock Band will offer a new set of hardware replicas
representing the instruments made famous by John, Paul, George and
Ringo. Featured in the set are the Rickenbacker 325 and Gretsch Duo
Jet guitars hailed as two of the celebrated, signature instruments
played by John Lennon and George Harrison throughout their careers.
Also included is a Hofner bass controller‚large-scale replica of
the bass famously used by Sir Paul McCartney. Rounding out the set is
a Ringo Starr inspired, Ludwig-branded Rock Band 2 drum set with a
classic pearl finish and vintage replica Beatles kick drum head. The
Beatles: Rock Band will be available simultaneously worldwide in North
America, Europe, Australia, New Zealand and other territories for the
Xbox360 video game and entertainment system from Microsoft,
PLAYSTATION3 computer entertainment system from Sony, and the Wii home
videogame console from Nintendo on September 9, 2009. The game will be
compatible with all Rock Band instrument controllers, as well as most
Guitar Hero and other third party music video game peripherals and microphone.

The Beatles: Rock Band marks the first time that Apple Corps, along
with EMI Music, Sony/ATV Music Publishing, Harrisongs Ltd and
Startling Music Ltd has agreed to present The Beatles music in an
interactive video game format. The Beatles: Rock Band will be
published by MTV Games and developed by Harmonix, the world’s
premier music video game company and creators of the best-selling Rock
Band. Electronic Arts Inc. (NASDAQ: ERTS) will serve as distribution
partner for the game. In addition, Giles Martin, co-producer of The
Beatles innovative LOVE album project, is providing his expertise and
serving as Music Producer for this groundbreaking Beatles project.

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