Paul Contributes An Exclusive Essay 'Meat Free Monday' To Ether Books, a new iPhone

Paul Contributes An Exclusive Essay 'Meat Free Monday' To Ether Books, a new iPhone

PAUL McCARTNEY, HILARY MANTEL, LOUIS DE BERNIERES AND OTHER LEADING
INTERNATIONAL WRITERS LINE UP

As New Mobile Publishing Venture Reinvents Reading for the iPhone Generation

Launching at the London International Bookfair earlier this week,
The Ether iPhone app is an exciting new concept in portable publishing
offering short stories, essays and poetry by new and established
authors. Connecting mobile users to their favourite authors in this
ideal quick-to-read format, Ether Books is destined to do for the
written word what downloading already does for music.

An exclusive essay by Paul called Meat Free Monday, thrilling new
works by our finest short story writers including Hilary Mantel,
Alexander McCall-Smith, Lionel Shriver, Louis de Bernières
and Matthew Kneale, an essay on censorship by Iranian novelist Arash
Hejazi, and 4 unpublished short stories by Hanif Kureishi, are just
some of the 200+ entries that will launch this diverse and
wide-ranging list. 5 poems by TS Elliott prize winner Philip Gross,
crime shorts by Bram Stoker and feel good fiction from new talent
Vanessa Lafaye join the ever-expanding Ether catalogue providing great
short reads for every discerning reader.

Available initially as an application for iPhones and iPod Touch
devices, Ether Books’ marriage of technical
innovation and editorial excellence will connect mobile users to their
favourite authors, anywhere, anytime. For authors, it offers a new
channel to reach busy professionals, and an up-and-coming generation
of younger readers who rely heavily on mobile devices. In the same way
that iTunes allows music fans to create a personal song collection,
Ether Books enables readers to browse, buy and build a personal
library on the move. The Ether Books app lets you search by genre or
author, read a story synopsis, scan the first page as well as linking
to author websites, twitter and facebook pages.

Bestselling author, Toby Litt says:

''It seems to me that iPhones and short stories were pretty much
made for one another, and for busy, fast-moving people. This is a
great way of getting short stories direct to readers, wherever those
readers might be.

Sophia Bartleet, Editorial Director of Ether Books, is the
brainchild of Ether Books:

When I first purchased my iPhone I had an inspirational moment when
I realised that short stories would be the perfect reading material
for readers on the move. People already read e-mails and text messages
on their mobile phones; providing decent reading material from
well-known authors to them is an obvious next step.

Maureen Scott, Digital Director of Ether Books, is convinced that
the mobile phone has an important role to play in the future of publishing:

The tech press may be slavering over the iPad, Kindle and Sony
eReader as traditional publishers leap over themselves to expand their
e-book offerings. But at Ether Books we've made the decision to go
straight to distributing short works via our iPhone app to devices
people already own, are familiar with and are happy to use when they
have 10-15 minutes to spare.

About Ether Books

The Ether Books mission is to generate revenue for authors by
distributing their short stories exclusively in the mobile channel.

The Ether Books strategy is set to become the trusted mobile
distribution and technology partner to the publishing industry, whilst
retaining full editorial control and ensuring a positive user
experience for lovers of literature.

The Ether Books team includes experienced professionals from the
Publishing, Mobile and Electronic Commerce Industries with a common
desire to create a rounded value proposition for authors, publishers
and readers of short stories.

Ether Books launched at London International Bookfair on Monday
19th April.

Photograph © 2007 MPL Communications Ltd. Photographer:
Max Vadukul

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