MAF - Global Listening Event
Starbucks connects music fans worldwide to McCartney's new album
through unprecedented 'Global Listening Event'
Six million people in 29 countries set to experience 'Memory Almost
Full' released by Hear Music on June 5
Fans invited to participate in one-of-a-kind McCartney video
tribute, SEATTLE, May 17, 2007
On June 5, Starbucks (Nasdaq: SBUX) will make history by hosting an
unprecedented Global Listening Event to celebrate the release of Paul
McCartney's 'Memory Almost Full' the first album ever released by Hear
Music. More than 10,000 Starbucks stores in 29 countries and
territories worldwide will participate in the event by playing the
album in stores, all day, across all time zones.
Beginning with New Zealand's 47 stores, the Global Listening Event
will roll-out in every Company-operated Starbucks in the world
allowing an estimated six million people to discover the new album in
a single day. "Customers from Taipei to Topeka have the
opportunity to experience this extraordinary album all within a span
of 24 hours" said Ken Lombard, president of Starbucks
Entertainment who oversees the day-to-day operations of Hear Music.
The Global Listening Event is one example of how we are bringing
back the sense of event surrounding new releases, allowing fans to
discover new music in a very personal way. In addition to the Global
Listening Event, McCartney fans are also invited to make history by
participating in a unique video tribute honoring McCartney's 65th birthday.
On June 5, Film crews will disperse to 10 key Starbucks locations
in cities and territories spanning the globe including London, New
York, Berlin, Los Angeles, Philadelphia, Atlanta, Seattle, Hong Kong,
Tokyo and Miami. Fans can deliver a birthday message directly to
McCartney at a designated store location in these markets. The video
tribute will premiere on June 18, McCartney's birthday, via a host of
online outlets. More information, including store locations and
recording guidelines, is available online at www.hearmusic.com.
In addition, Starbucks Hear Music XM Channel 75 will offer special
McCartney programming to air the week of release. On June 5, XM Radio
will dedicate channel 120 exclusively to the music of McCartney and
will put 'Memory Almost Full' into heavy rotation.
The album will be available at Starbucks locations and traditional
music retail outlets internationally. It will be released in the U.S.
and Canada on June 5 and in all other countries and territories the
week of June 4. 'Memory Almost Full' reunites McCartney with longtime
producer and friend David Kahne and provides a very personal
retrospective drawing upon childhood memories from Liverpool, summers
long gone, and the times spent writing music with John Lennon.