Paul returns to Fakenham in support of Linda McCartney Foods
Today, Paul and his daughter Mary visited the Linda McCartney Foods
factory in Fakenham to taste some new products in development.
Returning to Linda's Kitchen, a dedicated test kitchen within the
factory, the McCartney family continue to take an active role in the
development of the meat-free range to ensure Linda's legacy continues on.
The frozen food brand, manufactured by Hain Celestial is
experiencing growth of +25% year on year and is now one of the fastest
growing frozen vegetarian brands in the UK. In addition to three new
product launches in early 2010 (Linda McCartney Meatballs with Pasta,
Linda McCartney Chilli with Potato Wedges and Linda McCartney
Vegetarian Cannelloni) in August this year Hain Celestial relaunched
the new and improved Linda McCartney Vegemince.
Previously sold under the Realeat brand (recently being 'highly
commended' in the 2010 Cook Vegetarian! Awards), Hain Celestial
decided to re-brand the Vegemince‚ under its iconic British
vegetarian brand, Linda McCartney Foods. This new product as well as
the Linda McCartney Mozzarella Quarter Pounder Burgers, launching this
month, are welcome additions to the already established range of the
Linda McCartney meat-free products available, including the UK's no. 1
selling Vegetarian Sausage, Country Pie and Vegetarian Lasagne. From
its inception in 1991 to today, the iconic brand offers wholesome
vegetarian food that is full in flavour and nutrition; recipes are
kept simple and natural, and products are free from genetically
modified ingredients, artificial flavours, preservatives and
Linda McCartney enabled people to have confidence, enthusiasm and
know-how to prepare home-cooked meat-free meals for all the family.
She believed in encouraging people to be creative cooks, supporting
and equipping them in their quest to eat less meat whilst still being
able to enjoy delicious and wholesome meals. As well as tasting a
number of new dishes Sir Paul and Mary will also be taking to the
Kitchen to create a few of their own favourite vegetarian dishes, as
well as a full visit around the factory which today employs 223 employees.
Sir Paul McCartney said ‚'We always look forward to returning
to the Fakenham Kitchen and trialing the new dishes and catching up
with the development team. As a family we are delighted to see that
Hain Celestial has remained loyal to Linda's original vision and
values and continued to develop a brand that not only appeals to
vegetarians but can also be part of a meat-reducing diet'. The
Fakenham facility was opened by Linda McCartney and remains a
dedicated meat free site.
For further information visit www.lindamccartneyfoods.co.uk.