MTV HONOURS PAUL McCARTNEY AT 2008 MTV EUROPE MUSIC AWARDS
MTV Networks International today announced that it is honouring one of the legends of the music industry, Paul McCartney, with a special Ultimate Legend Award on the night of the 2008 MTV Europe Music Awards. The Awards will be broadcast live from the Liverpool Echo Arena, Liverpool's European Capital of Culture - on Thursday 6th November and are sponsored by edc by Esprit, Sony Ericsson and Dell.
Paul McCartney is one of the true greats. Not only has he has been one of the most formative influences on the music scene on a global scale but he is one of the founding fathers that has earned Liverpool the recent accolade as Most Musical City in the UK commented Bill Roedy, Chairman and CEO, MTV Networks International. We are honoured that Paul has agreed to accept this award which is a fitting tribute to a man who has touched millions of lives with his music.
McCartney's career started in the 1950s and today is listed in the Guinness World Records as the most successful musician and composer in popular music history. As well as an incredibly successful and continuing music career, Paul is also a lead patron and co-founder with Mark Featherstone-Witty of the Liverpool Institute for Performing Arts (LIPA). Opened in June 1996 it is now one of the foremost centres of artistic excellence in the UK. Paul's dedication to sharing his experience and nurturing the next generation of talented artists is remarkable, added Richard Godfrey, Senior Vice President, Music and Production & Executive Producer, MTV Europe Music Awards. It is fitting that on the fifteenth anniversary of the most prestigious live music event that MTV salutes him in his home town.