Paul collaborates with Jaunt to Produce new 'Pure McCartney' VR, Documentary Series
Award-winning team includes Tony Kaye and Geoff Emerick to produce immersive VR retrospectives
Paul has teamed up once more with Jaunt - the leading producer and publisher of fully-immersive cinematic virtual reality experiences - and today release the first two episodes of 'Pure McCartney VR', a new series of virtual reality (VR) documentary shorts. As part of the upcoming launch of 'Pure McCartney', a career–spanning compilation album, each of these complementary immersive VR experiences delve into the stories behind some of Paul’s most iconic songs.
Filmed in his private home studio, fans will embark on a personal journey with Paul as he recounts memories and anecdotes related to various tracks, while sharing archival and never-before-seen footage. The 'Pure McCartney VR' episodes, which chronicle 'Dance Tonight', 'Coming Up', 'My Valentine', 'Mull of Kintyre' and 'Early Days', will be released episodically, starting today, and continuing through the coming weeks up to the release of ‘Pure McCartney'.
In building the series, the team sought out the creative expertise of some of the most innovative minds in the business, including award-winning Director, Tony Kaye; Producer and Soundscape Architect Geoff Emerick; and Executive Producers Cliff Plumer, Lucas Wilson and Doug Allenstein. The resulting VR experiences include not only high quality cinematic VR, but digitally remastered and spatially oriented ambisonic audio mixed in Dolby Atmos. This project marks the first time an original Paul McCartney track has been remixed in Dolby Atmos.
“It is an honour to be part of such a tremendously talented team of artists, tasked with documenting the thinking of this great man, in order to bring his fans a new means of experiencing some of his greatest songs,” said Tony Kaye, Director for 'Pure McCartney VR'. “His musical genius is now on display for the world in an entirely new light.”
Paul and director Tony Kaye on set
“We used to see artists connect with their fans through album covers and liner notes but that personal expression, and deeper understanding of the music, has diminished over the years,” said Cliff Plumer, President of Jaunt Studios. “With virtual reality, Paul McCartney is taking the most innovative step yet; he’s connecting directly with his fans, to share his innermost thoughts and experiences, in an entirely new, personal and immersive way.”
Each track will be released into the custom Paul McCartney world within the Jaunt VR App. Jaunt VR is available on iOS, Android, Gear VR, Oculus Rift, HTC Vive and Desktop 360. Get the Jaunt app by clicking HERE!
'Coming Up' - Jaunt Player
'Coming Up' - YouTube player:
'Dance Tonight' - Jaunt Player
'Dance Tonight' - YouTube Player
The 'Pure McCartney VR' series is presented by the British Tourist Authority and the GREAT Britain campaign. Paul McCartney has played, and continues to play, a central role in Britain’s music heritage and the GREAT Britain campaign is proud to be associated with this innovative and ground-breaking initiative.
'Pure McCartney' - Paul's curated career-spanning compilation - is released on Friday 10th June. Fans can pre-order the album today from their local record store, or online through the links below:
Amazon Standard - Click HERE!
Amazon Deluxe - Click HERE!
iTunes - Click HERE!
Pure McCartney Store - Click HERE!